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Interviews

INTERVIEW - We spoke with Kora Demel Zadro about the visual identities of office spaces

Offices are no longer a place to work, through a visual identity I can say a lot about the employer himself. We successfully achieve a recognizable visual identity of our clients' office spaces, when we design the entire available space, when both employees and clients are surrounded by interior elements that convey a clear message about the key values ​​of the brand. By doing so, we are literally giving space to the brand, creating a specific, unique work environment. Different business activities require the promotion of different values ​​and priorities, so this will of course be reflected in interior design. We will present two contrasting examples, the offices of Intercapital and the offices of Hrvatski Telekom. The interior of the office space of Intercapital, the largest private investment company in the Republic of Croatia, promotes continuity, stability and excellence. The Intercapital office space is located in the historicist Palača Hrvatska building by architect Edo Šen from 1920. Slika 1 Intercapital, sanitarije, autor fotografije Saša Ćetković  Slika 2 Intercapital, blagovanje, autor fotografije Saša Ćetković  The design of the office space of Hrvatski Telekom, the largest Croatian telecom operator, promotes accessibility, openness and communication, using colors and materials that rely on standards defined by graphic elements of the visual identity of Deutsche Telecom as a whole.Slika 4 HT, zajednički prostori, autor fotografije Saša Ćetković  Slika 5 HT, soba za sastanke, autor fotografije Saša Ćetković  Slika 6 HT, soba za sastanke, autor fotografije Saša Ćetković  Slika 7 HT, čajna kuhinja, autor fotografije Saša Ćetković  How important is color psychology in the modern understanding of the office? The company's identity is defined not only through the graphic elements of the brand, but also through the standardization of the elements of furnishing workspaces, with the aim of uniform recognizability. Two good examples from our recent practice are the Croatian Lottery sales premises and the Iskon sales stands. Slika 8 štand Iskon  In 2021, just after developing a new graphic brand identity, the Croatian Lottery started to achieve the standard of furnishing retail space, ie the Book of Standards of furnishing retail space.Slika 9 štand Lutrija  Both examples demonstrate the importance of color, which is not only a powerful nonverbal communication tool, but also an important part of any company’s market positioning strategy that recognizes and values the importance of its own identity. The office is definitely no longer just a place to work. We see through new concepts of office space that we try to encourage informal socializing among employees as much as possible. With the architecture of modern office buildings, we primarily erase the boundaries of interior and exterior space with modern architectural language. We strive to bring as many positive elements of the natural environment as possible into the work space, thus simulating the comfort of staying in nature in a work environment, but in a safe controlled environment of protection from the atmosphere and other potential dangers. Modern efforts in the field of office space are moving in the direction of achieving the best possible conditions for employees. Again, we can use the example from our recent practice, the premises of the company Intercapital, to show how the care of employees extends not only to the work office space, but also realized spaces for dining, exercise rooms, relaxation areas with fresh juice or coffee in the company's winter garden in the historic center of Zagreb. In addition, the space was used as an exhibition space for the works of the greatest Croatian artists, borrowed from the holdings of the Museum of Contemporary Art, which is another example of upgrading the furnishing of office space. Slika 10 Intercapital, kuhinja, autor fotografije Saša Ćetković  Slika 11 Intercapital, svlačionica, autor fotografije Saša Ćetković  Open space office type or diffuse office space model. Which model do you think is better and why? I am a big supporter of "open space" workspaces, enriched with meeting rooms, spaces for informal socializing, kitchens, dining rooms, booths for telephone conversations. I think the time of the central hallway and the row of doors on either side is long gone. Today, modern communication technologies, where e-mail is used more than noisy telephone communication, allow us to create interesting, diverse, complex workspaces, which become both organizationally and visually specific business landscapes, adapted to the specifics of each brand. Slika 12 HT, zajednički prostori, autor fotografije Saša Ćetković  Slika 13 Podravka, open space uredi  Slika 14 open space uredi  Can you tell us a bit more about the interior design trends currently on the market? "Biophilia" is the name of a trend that is today one of the dominant ways of looking at the topic of office space, and comes down to striving to create a stimulating atmosphere of the natural environment indoors, and to be guided by the principles of sustainability. Biophilia implies the following principles that guide us in interior design: Provide a breadth of views and interesting views in the interior; Use different textures of natural finishing materials; Provide natural light; Enter a multitude of elements of greenery; Enter the element of water and the sound of nature. An example from our recent practice that embodied all the principles of biophilia in the workplace is the tender for the reconstruction of the administrative building of Podravka in Koprivnica, where we proposed the addition of a new energy efficient building envelope, which would create a large multi-storey atrium, as a space full of greenery and natural lighting, and offices from the former closed smaller spaces turned into open space. Slika 15 Podravka, rekonstrukcija eksterijera  Slika 16 Podravka, zajednički prostori For any additional questions feel free to contact na: www.studiodemel.net, [email protected]  

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We spoke with the director of Primat RD, Mr. Viktor Rožman

The company Primat-RD exists on the market as your partner in complete equipment - catering, hotel and other types of facilities, construction and craft works, security and archival equipment. Whatever your needs, Primat RD offers you a "turnkey" solution, as well as partial furnishing of your premises, depending on your needs. To that end, we spoke with their director. Read below what he told us!

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What can we expect in the future? Interview with Martina Tomašević, CBRE CEE

The situation on the real estate market is turbulent, something is constantly happening, new trends and technologies are coming.

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MyRent all-in-one solution - software that can be used to run a complete business

We spoke to Davor, from MyRent. Read what he told us briefly about their platform and what solutions they offer!

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Ivan Mihaljević, Cushman & Wakefield / CBS International: Trends and the future of the office space market

In this issue of our regular interviews, we spoke with Ivan Mihaljević from CBS International, which has been present in our market since 2018 as part of the global Cushman & Wakefield Group, a commercial real estate market leader with more than 50,000 employees in 70 countries worldwide.

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Challenges can only be overcome with quality ideas and solutions

Sobočan d.o.o. is a family company from Mursko Središće with 20 years of experience and one of the leading manufacturers of furniture and equipment of high value products in Europe. With the synergy of production capacities in Murski Središće and Sobočan dizajn studio in Zagreb, it offers its clients a complete turnkey service - from design and engineering, drafting to production and installation of furniture and related equipment on the building. The added value of Sobočan design studio is that after the interior design and product design, the project is upgraded by the work of our development team and production, which is completely under one roof. They are guided by the motto: everything works! The company was founded with 5 employees in the family yard, and today Sobočan has more than 190 employees and hundreds of completed projects and many satisfied customers and partners around the world. We generate more than half of our annual revenues in export markets as an authorized partner of world-renowned brands, mostly in the German-speaking area; in Austria, Germany and Switzerland and other countries of the Western European market. In a conversation with Mr. Dean, CEO of Sobočan, we talked about the challenges that await us in the post-pandemic period! Your review of the corona crisis and its impact on certain changes in furniture design? I’m not saying anything new when I emphasize that COVID19 has changed a lot of that, from our daily functioning all the way to the way we do business, the habits we had, which of course had an effect on furniture design as well. Design studios had the challenge to quickly adapt to new market needs, to be extra creative in solutions as well as to create a product that would give customers added value at a time when every new day was uncertain. These were also the motives of our design team who, I believe, quite successfully, adapted to the new normal and created a product that met all the requirements of modern business. Of course it is our brand movo, which we are extremely proud of. We see that you have launched a new product this year (I mean the language), is this your response to labor market trends? More and more people are working from home? With the changes brought about by the corona crisis, we wanted to harness the potential of our team of designers and show that we are a company ready to respond to any challenge. movo was born as an idea at the beginning of the first lockdown last year, and it took our designers only a couple of months to make the design, in cooperation with the engineering team and production prototypes were created, performed the necessary tests, obtained certificates.In early September 2020 movo at Zagreb Design Week. In the months that followed, prestigious awards in furniture design and innovation began to arrive, such as: German innovation award 2021; Iconic awards for innovative interial design 2021, BIGSEE wood design award 2021, etc. Given that people are increasingly used to working outside the office, in their homes, I believe we have a product that solves all their challenges when they need to work from home. How do you comment on new trends in the labor market and new concepts of office space? Will it come to life or is it only temporary until the situation with the Covida-19 pandemic stabilizes? We are witnessing the evolution of office concepts. Old concepts of office business were already in decline with generational changes in employee habits, productivity on the one hand and the balance of private and work is a topic that has been current for years, and I think the situation with Covid-19 is only accelerated the changes that were desperately needed. It will be interesting to follow the development of the situation, but what is certain is that new models are waiting for us, somewhere more, somewhere less, I mean industries. Our experience with language placement confirms this with each passing day. Your plans for 2022? In general, the focus is on raising the quality of services and products through business optimization, taking into account sustainability and environmental impact. More specifically, in the first quarter of next year, the installation of a solar power plant with a nominal power of 500 kw will be completed, which will significantly reduce gas consumption. We continue to procure raw materials exclusively from verified sources and our products have FCS certificates. At the moment, we are waiting for a wire processing plant, which we ordered in the USA, a machine that will give us new possibilities in wire processing, while consuming less energy than the machines it will replace. Of course, we continue with the further education of employees, the continuation of the started digital transformation of the company, which will ultimately result in the creation of a modern industrial business concept, Industry 4.0. We are very much looking forward to the years ahead because they also bring the development of the movo brand, the placement of a new product whose development we are working on, the acquisition of new clients in the domestic and foreign markets and much more.

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Soon we won't be the smartest in our own office - SMART OFFICE technology?

Two brothers who entered entrepreneurial waters together. Read what they told us!

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grabAhome - Croatian startup ready for big things!

We spoke with Frank Sočan, co-founder of grabAhome platform, read what he told us.

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